Durch die soziodemografischen Segmente können werberelevante Bevölkerungsmerkmale abgebildet werden.
Harte Daten dienen auch hier als valides Fundament für eine reichweitenstarke Zielgruppensegmentierung.
Harte Daten dienen auch hier als valides Fundament für eine reichweitenstarke Zielgruppensegmentierung.
| Gender | Unique Profiles |
|---|---|
| emetriq gender | 3.462.500 |
| Household | Unique Profiles |
|---|---|
| emetriq household: 2 persons | 100.000 |
| emetriq household: 3 persons | 93.750 |
| emetriq household: 4+ persons | 106.250 |
| Age | Unique Profiles |
|---|---|
| emetriq age: 20-29 | 506.250 |
| emetriq age: 30-39 | 687.500 |
| emetriq age: 40-49 | 737.500 |
| emetriq age: 50-59 | 706.250 |
| emetriq age: 60+ | 637.500 |
| Income | Unique Profiles |
|---|---|
| emetriq income: 500 - 1.500 € | 312.500 |
| emetriq income: 1.500 - 2.500 € | 437.500 |
| emetriq income: 2.500 - 4.000 € | 250.000 |
| emetriq income: 4.000 € + | 218.750 |
| Payment Index | Unique Profiles |
|---|---|
| emetriq payment index: high creditworthiness | 275.000 |
| emetriq payment index: medium creditworthiness | 81.250 |
| emetriq payment index: low creditworthiness | 81.250 |
| Education | Unique Profiles |
|---|---|
| emetriq education: college & university | 937.500 |
| emetriq education: without graduation | 468.750 |
| emetriq education: graduation | 975.000 |
| Family | Unique Profiles |
|---|---|
| emetriq family: parents | 1.275.000 |
| emetriq family: with children 0-3 years | 312.500 |
| emetriq family: with children 4-6 years | 356.250 |
| emetriq family: with children 7-14 years | 606.250 |
| emetriq family: relationship / married | 1.868.750 |
| emetriq family: pregnant | 106.250 |
| emetriq family: single | 1.606.250 |
| Job | Unique Profiles |
|---|---|
| emetriq job: job seeker | 937.500 |
| emetriq job: official | 687.500 |
| emetriq job: unemployed | 375.000 |
| emetriq job: self-employed | 625.000 |
| emetriq job: full time employed | 3.125.000 |
| Status | Unique Profiles |
|---|---|
| emetriq status: main income earner | 1.056.250 |
| emetriq status: household budget manager | 1.818.750 |
| emetriq status: dinks | 75.000 |
| emetriq status: retired | 850.000 |
| emetriq status: pupil | 1.037.500 |
| emetriq status: student | 1.118.750 |
| emetriq status: apartment owner | 818.750 |
| emetriq status: home owner | 812.500 |
| Purchasing Power | Unique Profiles |
|---|---|
| emetriq purchasing power: high | 162.500 |
| emetriq purchasing power: medium | 237.500 |
| emetriq purchasing power: low | 156.250 |
| emetriq purchasing power: powershopper | 106.250 |
