Auf Basis des Surfverhaltens und der Nutzerinformationen werden Nutzern unterschiedliche Interessen zugeordnet. Damit können interessensspezifische Zielgruppen auch unabhängig vom Umfeld individuell angesprochen werden.
| Books and Literature | Unique Profiles |
|---|---|
| emetriq books and literature: general | 62.500 |
| Careers | Unique Profiles |
|---|---|
| emetriq careers: general | 137.500 |
| emetriq careers: development | 31.250 |
| emetriq careers: young professionals | 48.125 |
| Business and Finance | Unique Profiles |
|---|---|
| emetriq business and finance: general | 231.250 |
| emetriq business and finance: insurances | 31.250 |
| emetriq business and finance: financial products | 68.750 |
| emetriq business and finance: home loans | 218.750 |
| emetriq business and finance: online banking | 218.750 |
| emetriq business and finance: creditcard | 206.250 |
| emetriq business and finance: consumer loan | 218.750 |
| emetriq business and finance: conservative investor | 68.750 |
| emetriq business and finance: speculative investor | 218.750 |
| emetriq business and finance: willingness to switch banking institute | 156.250 |
| Sports | Unique Profiles |
|---|---|
| emetriq sports: active | 112.500 |
| emetriq sports: fitness | 562.500 |
| emetriq sports: yoga and pilates | 168.750 |
| emetriq sports: news and entertainment | 112.500 |
| emetriq sports: motorsport | 87.500 |
| emetriq sports: football | 456.250 |
| Events and Attractions | Unique Profiles |
|---|---|
| emetriq events and attractions: festival and parties | 38.125 |
| Family and Relationships | Unique Profiles |
|---|---|
| emetriq family and relationships: dating | 15.625 |
| emetriq family and relationships: family | 625.000 |
| emetriq family and relationships: toys | 375.000 |
| Healthy Living | Unique Profiles |
|---|---|
| emetriq healthy living: LOHAS | 118.750 |
| emetriq healthy living: mobile & active | 31.250 |
| emetriq healthy living: meditation and spirituality | 62.500 |
| emetriq healthy living: green avantgarde | 162.500 |
| emetriq healthy living: wellness | 168.750 |
| Hobbies and Interests | Unique Profiles |
|---|---|
| emetriq hobbies and interests: photo | 68.750 |
| emetriq hobbies and interests: gambling and lottery | 15.625 |
| emetriq hobbies and interests: erotic | 87.500 |
| emetriq hobbies and interests: environment | 26.875 |
| emetriq hobbies and interests: DIY | 26.875 |
| Home and Garden | Unique Profiles |
|---|---|
| emetriq home and garden: interior design | 43.750 |
| emetriq home and garden: garden | 43.750 |
| emetriq home and garden: home improvement DIY | 25.000 |
| Style and Fashion | Unique Profiles |
|---|---|
| emetriq style and fashion: beauty | 206.250 |
| emetriq style and fashion: luxury | 118.750 |
| emetriq style and fashion: general | 193.750 |
| Medical Health | Unique Profiles |
|---|---|
| emetriq medical health: general | 275.000 |
| Music and Audio | Unique Profiles |
|---|---|
| emetriq music and audio: general | 50.000 |
| Games | Unique Profiles |
|---|---|
| emetriq games: general | 75.000 |
| People and Society | Unique Profiles |
|---|---|
| emetriq people and society: charity | 93.750 |
| Electronic | Unique Profiles |
|---|---|
| emetriq electronic: computer | 293.750 |
| emetriq electronic: hifi & tv | 106.250 |
| emetriq electronic: smartphone & tablets | 68.750 |
| emetriq electronic: smart home | 50.000 |
| Automotive | Unique Profiles |
|---|---|
| emetriq automotive: general | 212.500 |
| emetriq automotive: new cars | 256.250 |
| emetriq automotive: used cars | 39.375 |
| Travel | Unique Profiles |
|---|---|
| emetriq travel: individual travel | 143.750 |
| emetriq travel: city trips | 493.750 |
| emetriq travel: active families | 75.000 |
| emetriq travel: events | 262.500 |
| emetriq travel: family | 143.750 |
| emetriq travel: gourmets | 59.375 |
| emetriq travel: golden ager | 12.500 |
| emetriq travel: home region lovers | 43.750 |
| emetriq travel: culture lovers | 18.750 |
| emetriq travel: nature enthusiast | 43.750 |
| emetriq travel: all inclusive holidays | 75.000 |
| emetriq travel: hiking enthusiast | 12.500 |
| emetriq travel: winter sports | 25.000 |
| emetriq travel: camper holidays | 112.500 |
| emetriq travel: active holidays | 125.000 |
| emetriq travel: beach holidays | 93.750 |
| emetriq travel: holiday home bookers | 112.500 |
| emetriq travel: cruise bookers | 62.500 |
| emetriq travel: organized group tour bookers | 75.000 |
| emetriq travel: holiday package bookers | 62.500 |
| emetriq travel: long distance bus passengers | 50.000 |
| emetriq travel: spring holidaymaker | 75.000 |
| emetriq travel: summer holidaymaker | 93.750 |
| emetriq travel: autumn holidaymaker | 78.125 |
| emetriq travel: winter holidaymaker | 93.750 |
| Entertainment | Unique Profiles |
|---|---|
| emetriq entertainment: general | 393.750 |
| emetriq entertainment: movies | 212.500 |
| emetriq entertainment: youtube watchers | 17.500 |
| emetriq entertainment: amazon prime watchers | 156.250 |
| emetriq entertainment: netflix watchers | 125.000 |
| emetriq entertainment: vod & online series watchers | 16.250 |
| emetriq entertainment: heavy internet user | 59.375 |
| emetriq entertainment: catch-up tv | 45.000 |
| emetriq entertainment: zdf tv watchers | 50.000 |
| emetriq entertainment: tv series watchers | 318.750 |
| emetriq entertainment: sat.1 tv watchers | 31.250 |
| emetriq entertainment: rtl tv watchers | 50.000 |
| emetriq entertainment: prosieben tv watchers | 56.250 |
| emetriq entertainment: ard tv watchers | 75.000 |
| emetriq entertainment: sport tv watchers | 218.750 |
| emetriq entertainment: general streamers | 306.250 |
| emetriq entertainment: tv light consumers | 312.500 |
| emetriq entertainment: tv heavy consumers | 312.500 |
| Food and Drinks | Unique Profiles |
|---|---|
| emetriq food and drinks: general | 381.250 |
| emetriq food and drinks: beer lovers | 168.750 |
| emetriq food and drinks: cooking lovers | 106.250 |
| emetriq food and drinks: meat lovers | 106.250 |
| emetriq food and drinks: vegetarians | 268.750 |
| emetriq food and drinks: delivery service users | 300.000 |
| emetriq food and drinks: diet and weight loss | 118.750 |
| Telecommunication | Unique Profiles |
|---|---|
| emetriq telecommunication: mobile device user | 1.812.500 |
| emetriq telecommunication: general | 75.000 |
